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Toujours diapers in an FSC approach

02/06/2014 14:59

"Mixed sources, controlled and FSC certified". A statement appearing under Toujours brand, Lidl's private label for baby diapers category. The launch comes to confirm a trend appeared on the Romanian market after almost a year, introduced by dm drogerie markt on it's private label Babylove. The existence of diapers produced from mixed FSC sources brings an extra argument on the involvement of retail chains in environmental projects. The attention to detail is not limited to product quality, but up here, upstream, toward the source of raw material.


What we have now in Lidl? A diaper, namely a "smart pants" for children weighing between 13 - 20kg. Besides raw materials, sourced FSC, Toujours diaper is dermatologically tested and is gentle on the skin. What other benefits met? Litter ensure maximum absorption. In no latex component, which allows the skin to breathe. It features elastic side bands for an easy maneuvering. Ensure protection leakage. Offers children a high comfort and freedom of movement during play.

Text and photo : Viorica Munteanu

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