Cardboard box wrapped in plastic, sober colors on a black background, window for viewing the product, elegance and refinement, in a word, a premium brand. And all of these are for 250 grams of pastas with egg.
Launched on East Coast of the United States as a brand belonging to Hannaford, "Inspirations" had suffered a rebranding process becoming "Taste of Inspiration". The range - part of Delhaize brand - proposes to the consumers an offer of more than 200 premium products.
In Romania, with "Taste of Inspiration" Mega Image brings to its customers three recipes raised from the refined Italian cuisine: Tagliatelle, Papardelle and Taglioni, made "at the source" in Italy, their country of origin.
A pleasant surprise on private brand segment and a delight for the gourmets.
