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Sugar price drops below 2,00 lei/kilo

17/08/2015 14:59

For a week, between August 5 to 11, Kaufland has developed extremely aggressive promotions on sugar, a kilo of sugar Ludus A brand costing 1.99 lei. We are witnessing here a new record minimum price. Kaufland performance, supported by a retailer bargaining power comes in a summer extreme drought conditions, with multiple negative effects on sugar beet harvest. It’s not excluded to see some reaction among the competitors in the coming days.

Note that in all these agressive price promotions, retail chains protect their own brands, preferring to release mainly on A brands.

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