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Marca Bologna 2012

16/01/2012 09:43

The eight edition of Marca Bologna 2012 - Private Label Conference and Exhibition will be held in Bologna on 18 and 19 January.

The event's success is generated by a mix of factors: beside being highly commercial, it is also a platform for training and information.

It will be also an opportunity for producers (mainly for fresh products) to meet buyers from international retail chains. Auchan, Billa and Conad announced already their presence during the fair. There will be two especially important conferences: first day, 18th of January, opens with "Product and service innovation for convenience/fresh cut products", followed on 19th of January with "The creation of value in distribution and sale process".  

Italy, a growing market for private labels

The traditional "Annual Private Label Report" point Italy as a significant growing market for private labels. The private label turnover in the two main channels (hypermarket and supermarket) was in 2010 over 6,4 billion euro, compare with 5,5 billion euro in 2009. The main categories are fruits and vegetables (+1,4% vs. 2009) and frozen products (+0,9% vs. 2009).

Romania is represented at Marca Bologna 2012 by two important companies: meat producer Cris-Tim and fresh fish producer Ocean Fish. 


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