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Lidl open UHT organic milk category with a first private label article

06/01/2014 15:45

Despite its status as a niche item, UHT organic milk is growing. After a long period of domination, LaDorna brand has a few days a competitor. Not nationwide, but only in Lidl store network. That's because it is an article developed by the retailer under its own private label Biotrend and listed permanently. A semi-skimmed UHT milk with 1.5% fat, produced in Germany by the company AF Deutschland GmbH, under European standards of organic farming. The added value of the item is completed by FSC cardboard packaging.

Ioana Buruian

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