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Lard on the list of Lidl imports

09/07/2015 09:32

The Austrian company Otto Schachinger G.m.b.H. in Enzersdorf an der Fischa will produce lard for Lidl. The article, packed in waxed paper, like a pack of butter, was strategically under Pikok entry level brand and will be launched in Romania and Bulgaria networks. It seems strange that in Romania, a country with a tradition of raising pigs to assist in imports on an article whose only added-value element appears to be packaging. A study theme for domestic companies and at the same time a possible challenge for competing chains.


Note brandprivat.ro - Article Pikok 250g lard can be found in Lidl stores at a price of 2.49 lei.


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