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Danone, one rebranding, two strategies

21/05/2015 14:35

Rebranding from Danone. Millions thrown into the game plus excessive media coverage. Normally I would say since the middle is even corporate image. Despite the importance, Romanian approach leaves room for imagination, the new design can be interpreted in different ways.

Thousands of kilometers away, on the Dutch market, the same rebranding proposes a totally different strategy, sober and clear from the start that eliminates any possible interpretation.

 

Which of these two strategies it will become international best practice?

 

Photo: brandprivat.ro and Beea Nicole (Facebook)


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