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Agriprod bring Romanian potatoes in modern retail

06/02/2017 13:21

What other certification of origin is required for a product whose domestic origin appears just in name brand? Agriprod Alim SRL has not reinvented the wheel. On the contrary, through its strategy, the little company from Galati county Negrea village has managed to blend perfectly into the current trend of market-oriented domestic products. The result? An own line of "Romanian potato" comes to challenge not only private labels but also with multinational brands present in frozen food category.

Thus witnessing an interesting debate that deserves to be watched closely. On the one hand we talk about a category with enormous potential, copiously dominated by imports. On the other hand, we have a confrontation strategies. International brands such as Farm Frites, Aviko or Pommes Fantasy dictate market rules, supported by strong marketing budgets. In parallel, the opportunities are exploited by the retail chains, many developing here private labels products, counting in most cases on price and margin.

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