Extremely dynamic, the UHT milk national market is under permanent pressure of the imports. The milk produced in the neighbouring countries is knocking down the price barrier, making any reaction from the Romanian producers almost impossible. On the private labels segment, the battle seems to be definitely won by the imports,
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“Romania - Fruit yoghurt market under private label” presents the image of an extremely dynamic category with an accelerated growth mostly due to the PL projects developed by the international chains. Different strategies based on launches conveyor belt type, bring to Romanian consumer different items, many of them with high added value. It is a category where
read more
Extremely dynamic, the UHT milk national market is under permanent pressure of the imports. The milk produced in the neighbouring countries is knocking down the price barrier, making any reaction from the Romanian producers almost impossible. On the private labels segment, the battle seems to be definitely won by the imports, read more
“Romania - Fruit yoghurt market under private label” presents the image of an extremely dynamic category with an accelerated growth mostly due to the PL projects developed by the international chains. Different strategies based on launches conveyor belt type, bring to Romanian consumer different items, many of them with high added value. It is a category where read more
