News » Trends

46% of consumers purchase private labels frequently

Private label can expect still greater market share growth in the year ahead based on a new study of more than 10,000 consumers in 14 countries commissioned by PLMA. Two-thirds of shoppers interviewed said that recent economic conditions had forced them to make changes in how they shop. Moreover, 80% of consumers said read more

Cliona Lynch, Verdict - "European client of the proximity shops is of age of 25 years old" 

Cliona Lynch, retail analyst with Verdict, present in Amsterdam for the 27th editions of the International Fair of Private Labels, made an interesting briefing about the new store format and the ascent of the proximity shops in the Western European countries. The recent years recorded an increase of the proximity shops segment all over Europe. read more

Metro extends the category of Sibiu Salami

The expansion of the category does not imply the introducing of new products or brands, but simply the adding of new packing for a few of the existing items. Thus the retailer is proposing a box packing for three of the best selling items in the category: read more

Smoked Salmon, from luxury to mass market

Labeled by socialist economy as a luxury product, smoked salmon became an increasingly appreciated product by the Romanian consumers. The offered assortment, based on imports and producer's brands, registered lately a large diversification with new products under private brands. The category remains an immense opportunity, and the international trends push read more

Trends in the category of liquid dishwashing detergents

Romanian market of dishwashing detergents, dominated by international brands, seems to leave no chance to the newcomers. Even for retailers, the development of products under their own brands in such circumstances is a challenge.   Within the category of dishwashing detergents, the liquid ones are situated in the first place in the Romanians' preferences, with a share of over read more

Products made from paper under Delhaize Eco brand

Mega Image under Delhaize Eco private brand sells a wide range of paper products; some of them are unique on the Romanian market. Euro Ecolabel applied on the product certifies the ecological standards for its manufacture: without polluting the atmosphere and water, with an acceptable level of greenhouse gases emissions and of electricity consumption. Delhaize Eco Toilet paper is a product read more

Auchan introduces Braille labels on cleaning products

Auchan continues the series of innovations by extending Braille labels on the products in the category "Home Care". Braille inscription is found on products under Auchan private brand and it was applied on the front side of the packages. All items that contain these labels have been manufactured specifically for Auchan France by producers from read more

Metro Finesse Line

In preparing Christmas holidays, but also for special occasions, Metro offers its customers a selection of chocolate pralines under the Fine Food brand, made ​​in Romania. The retailer targets fine products, of high quality, and their positioning in the premium segment is obvious. In addition, each package has a red ribbon printed with a new logo: Finesse Line.   Metro offer contains three distinct items read more

Forest Stewardship Council (FSC) label

Forest Stewardship Council (FSC) is an international NGO created in 1993, which elaborates standards and grants certificates confirming the responsible exploitation of forests. FSC certified products offer the guarantee that they comes from forests that were exploited respecting social​​, economic and environmental  values which are specific for sustainable development. One fourth of read more

Metro news in sweets category

Fine Food Tablet of chocolate Five tablets of chocolate under Fine Food brand, all produced in Romania, are waiting for its customers in Metro: Fine Food Milk chocolate 90g - contains at least 25% cocoa dry substance and minimum 20% dry milk substance Fine Food Hazelnut chocolate (10%) 90g - contains at least 25% cocoa dry substance and minimum 20% dry milk substance Fine read more

Kaufland-Quality commitment

K-Classic, the main brand of Kaufland, proposes to its buyers a quality commitment: "Guaranteed satisfaction: K-Classic is quality - guaranteed. Therefore, if you are not satisfied, we will give you your money back". The commitment is found only on some of the products from different categories. It is however a general preoccupation of people from Kaufland to offer consumers a fair report quality/price for all read more

Frozen semi-cooked chicken meat under Carrefour brand

Modern and dynamic, with an alert lifestyle and with less and less spare time, but carefully with what he eats. That could translate into few words the type of consumer for which frozen semi-cooked products can be the ideal solution. Who does not want a tasty lunch or dinner, quickly prepared and with reduced costs? It is precisely the type of read more

Taste of Inspirations: a range heading to premium

Cardboard box wrapped in plastic, sober colors on a black background, window for viewing the product, elegance and refinement, in a word, a premium brand. And all of these are for 250 grams of pastas with egg. Launched on East Coast of the United States as a brand belonging to Hannaford, "Inspirations" had suffered a rebranding process becoming "Taste of Inspiration". The range - part read more