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News » Strategies

Special packages for Easter Holidays

Special packages for Easter Holidays

The Easter holidays, like the Christmas ones, are offering to the producers as well as to the retailers the possibility to launch personalized packages for the merchandise they sell. As we are already accustomed, such actions start to become a tradition for Lidl. The strategy is simple and efficient, and is based on both the emotional effect and on the spirit of the respective holiday. If during the last read more
Lidl certifies European rules on eggs by a special labeling

Lidl certifies European rules on eggs by a special labeling

The disputes arisen by the new European rules concerning the source of the eggs created confusion among the consumers and arisen many question marks on the correctness of the labeling. Willing to offer to their clients a guarantee on the supplied products, Lidl introduced as a first-time event a certification of their own that the European rules are observed. So, on the front of the read more
Billa strategy – Stores in less than 1000 sqm of space

Billa strategy - Stores in less than 1000 sqm of space 

On Saturday March 31st Billa opened its first store of this year in the commercial center Ziridava in Arad. Located in the former universal store - a building emblematic for times long gone, the space was occupied till last read more
Profi is looking for producers in Poland and open a branch in Krakow

Profi is looking for producers in Poland and open a branch in Krakow

Profi Rom Food retail network, owned by Polish investment fund Enterprise Investors, has recently open a branch in Krakow. By this movement Profi is aiming the direct approach of the Polish producers and especially of those with private brand, much more competitive on certain categories of products. When giving an interview to the read more

First co-branded promotion from Coca Cola with a private brand    

Coca Cola, the worldwide leader and one of the most powerful brands launched a first co-branded promotion with a private brand. The miracle, because we can't consider otherwise, happened this weekend in Metro chain. The promo had a simple mechanism with a limited quantity  of products under Fine Food private brand. For every box of Coca Cola 2l, the clients can get 2 packs of read more
The franchise TwoStepsAway in need of  two more steps

The  franchise TwoStepsAway in need of  two more steps

The expansion of retail  but  especially the discounter's networks has visibly affected both  Metro's  accounting figures as well as its portfolio of re-selling clients. The recent launching of the franchise TwoStepsAway is coming in support of traditional small customers, offering them solutions to continue their activity. But Metro will have to read more
Kaufland opens its first store in 2012

Kaufland opens its first store in 2012

Against the background of the economic crisis, 2011 might be considered Kaufland's year. Being in consumer's preferences top, German retailer continues its expansion plans and opens tomorrow, Thursday January 19th, its first store in 2012. Its objectives are clear and show a long-term strategy conceived in the smallest details.   The second loan, amounting 150 million euros received from the European read more

Non food products, generators of margin

Products from non food category are found in all types of stores from modern commerce. Discounters have developed a special strategy, using this category for special promotions but also to attract customers. Behind these products, many private brands of retail chains, is found a distinct strategy that places them as the main generators of margin. read more
Food Lion private brand offer for Feeding America Campaign

Food Lion private brand offer for Feeding America Campaign

The national Campaign Feeding AmericaTM takes place every year in the United States, aiming to help people in need. The campaign usually begins before the famous Thanksgiving Day and ends a few days after Christmas. Companies, private firms or private individuals get involved in this action through donations in order to help their read more
Metro Candies for Christmas tree

Metro Candies for Christmas tree

Being a specific item for Winter Holidays, candies for Christmas tree are facing a peak sale in this time of the year. Their sale period is rather short and there are very few retailers who have the courage to develop a private brand. A private brand project first needs a very accurate estimation of the quantities. Any deviation in read more

Exclusive brands

Exclusive brands are trademarks of the manufacturer for which he agrees exclusivity in a limited period of time with a retail chain or a distributor. On short term exclusivity is used by many companies especially when launching new products. The most recent example is the I-Phone 4S. On FMCG market cosmetics manufacturing companies often use exclusive launching in collaboration with read more

Special promotions in Metro 23rd catalogue Metro 23

Metro continues the series of trade promotions for its private brands. Metro 23rd catalogue included such promotions for not less than 12 products under the brands Aro, Fine Food and Fine Dreaming: Aro Victoria salami 400g - promotions 3 at the price of 2 Fine Food Jaffa cake 150g (various assortments) - promotion 25% discount for the second product bought Fine Food Cocoa cream read more

A new range of nuts and roasted seeds branded Real Quality

Under its own brand, Real Quality, Real launches a new line of nuts and roasted seeds, consisting of 8 items. For three of them the retailer thought of two types of different weights. Except for pumpkin seeds, originating in Romania, the other products are imported, but packaged in Romania: Real Quality Sunflower seeds in shell, roasted and salted 100g and 200g - originating read more

Slovakians from Milk Koliba enter in force on Romanian market

Koliba Milk Company was founded in 1993 in Hrinova region of Slovakia. Its current assortment includes a wide variety of products: fresh milk, yogurt, cream, butter, cheese, cream cheese, pressed cheese and smoked pressed cheese. Many of these products under its own brand Koliba have packages with Romanian language on it and have already been listed in Auchan, Cora and Profi networks read more

Delhaize strategy focuses on Balkan area

The first step was taken with the acquisition of the Serbian company Delta Maxi Group. The transaction amounted EUR 932.5 million, plus EUR 300 representing some overdue debts. Thus, more than 450 stores from five countries in South-East Europe, with an estimated sales figure of 1.35 - 1.4 billion euros for 2011 and over 15,000 employees, entered in Delhaize portfolio. In April 2011 Bulgarian read more

How can the results of census influence the strategy of retail chains

Census 2011, the first action of this kind since the Romanian's entry in EU, is soon coming to an end. Centralization of data will take however couple of months and the first results will be public only in January 2012. Surprises are not excluded even if some data are predictable. As a number, Romania's population is decreasing. And this process is more accentuated in the last years read more

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