News » Strategies

Milka temporarily gives up the famous cow lilac-colored

The days of the famous purple cake are counted. Instead, Milka's chocolates will be presented with real cows, in a limited edition that will be launched in Germany in the first part of next year. At least this is the information provided by the German press. read more

Danone, one rebranding, two strategies

Rebranding from Danone. Millions thrown into the game plus excessive media coverage. Normally I would say since the middle is even corporate image. Despite the importance, Romanian approach leaves room for imagination, the new design can be interpreted in different ways. read more

Napolact attack BIO segment

"Ecologically pure milk from „hart of Transylvania”. A high quality milk collected only from carefully selected farms, which retains all the qualities gifted by nature ". read more

PRIVATE, a brand new private label on Romanian exports list

Launched in 2013 as a private label of CBA North West CBA network on entry level segment, PRIVAT brand approach proposes a fair quality / price. Products, most developed locally, in collaboration with read more

WINE-BOUTIQUE in Real Constanta

With greater freedom to local management, Real Constanta hypermarket is trying to (re)build the image in the market, aiming its new strategy based differentiation and diversity. Not only the assortment but also read more

Profi, partner of the Romanian Post

Profi opened in Mangalia. Banal, some would say. read more

Toujours diapers in an FSC approach

"Mixed sources, controlled and FSC certified". read more

The "Carrefour Quality & Origin" lines

"Origin & Quality" - the core of our fresh produce offering read more

Packaging as advertising space. Cora recommends Prieten vechi

"From high and fluffy doughs, cakes Cora carefully brown, dress the delicious taste of a holidays specialty. For a perfect table, we recommend the Romanian wine range Prieten vechi ("Old friend"). read more

Casino enter Romania with their private labels

Casino, one of the most powerful French retail networks, enters on Romanian market with their private labels. Would the  simple selling of products be so important for the turnover of over 34 billion euro of the Group, or is it a strategic movement with medium and long time effects? read more

The hen with BIO eggs

For many retail networks the organic products are and maybe will still remain for a longtime at stage of niche. The slow rotation of the stocks, the risk of expiry of the products on the shelves, but also the price, make the retailers to avoid them whenever it is about of development of private brands. In other words the organic products do not arise to the required volumes to develop some read more

Black Forest ham, an item also protected by means of price

Located in southwestern part of Germany, in the state of Baden-Württemberg, Black Forest area is recognized for the high quality of the ham produced here. Within the European Union, the ham produced here using the traditional recipes benefits of a protected geographical indication. Being hundreds years old and passed read more

New openings for Mega Image in Bucharest reaching thus the same number of stores as Lidl

Mega Image opens today two new Shop & Go stores. Apparently it looks like ordinary news, taking into account the fact that the retailer already accustomed us with its aggressive expansion. But the two new units raise the number of Mega Image stores to 141. That means exactly the same figure reached yesterday by Lidl read more

Lucian Trofin, Eisberg: "Our consumer is the best promotion method"

Launching of some products in limited editions on eventful occasions, is more and more frequently part of the strategy of some companies. On short terms, along with an exponential increasing of the sales, the presence of such items increases the visibility of the brand on the stores shelves and ultimately can attract new consumers. read more

Dairy products under brand Pur Natur in Mega Image stores

No, it is not about a new private brand, but simply about a line of Bio dairy products launched by the retailer exclusively in their stores. Not by chance, the Belgian producer behind the brand Pur Natur, is already producing for the Delhaize group the dairy products under private brand Delhaize Bio, and some items among them are also read more

Tesco to revamp ready meals range

Tesco's short term strategy will include a focus on own-label ready meal products. In the coming months the retailer plans to invest in revamping its ready meals across all ranges, for over 1000 products. Initially, the retailer will improve about over 300 Indian, Oriental, and Tex-Mex ready meals. As part of the revamp, the meal packages will feature bold colors and images to differentiate from other read more

Cottage cheese? Nothing simpler: we import!

In 2003, by getting some Phare funds, the company LaDorna was opening a small factory to produce cheese cottage type in county of Suceava (village Dorna Arini). The plan seemed the best possible. The milk was collected locally with no much transport cost and the working hands were coming from the neighboring villages, being also quite cheap. Everybody seemed happy. The farmers read more

Lidl changes the supplier of Pilos fresh milk for the third time

A few months after breaking the co-operation with Albalact and transfer of the fresh milk production under brand Pilos to Carmolact, Lidl again changes the supplier. This time their decision is a radical one since the production was moved to Poland. Surely the retailer's decision was not due to price of production since they kept in the read more

Is Romania still an attractive market for Carrefour? 

With results below expectations on diverse national markets and with a down rate on the French market, the Carrefour Group is trying to recover their rate under a new management. On the shoulders of the new CEO Carrefour is put an enormous pressure coming read more

Brand Price lower the price for energy drinks under a new psychological threshold 

Launched about three years ago, the brand Price remains a discreet presence on Penny Market stores shelves. Positioned, as the name itself suggests, on entry level segment, Price did not display an aggressive price strategy. There were situations when Price products were even more expensive for some categories than other read more