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News » Strategies

Danone, one rebranding, two strategies

Danone, one rebranding, two strategies

21/05/2015
Rebranding from Danone. Millions thrown into the game plus excessive media coverage. Normally I would say since the middle is even corporate image. Despite the importance, Romanian approach leaves room for imagination, the new design can be interpreted in different ways. read more
Napolact attack BIO segment

Napolact attack BIO segment

27/04/2015
"Ecologically pure milk from „hart of Transylvania”. A high quality milk collected only from carefully selected farms, which retains all the qualities gifted by nature ". read more
PRIVAT, a brand new private label on Romanian exports list

PRIVATE, a brand new private label on Romanian exports list

22/12/2014
Launched in 2013 as a private label of CBA North West CBA network on entry level segment, PRIVAT brand approach proposes a fair quality / price. Products, most developed locally, in collaboration with read more
WINE-BOUTIQUE in Real Constanta

WINE-BOUTIQUE in Real Constanta

With greater freedom to local management, Real Constanta hypermarket is trying to (re)build the image in the market, aiming its new strategy based differentiation and diversity. Not only the assortment but also read more
Profi, partner of the Romanian Post

Profi, partner of the Romanian Post

20/06/2014
Profi opened in Mangalia. Banal, some would say. read more
Toujours diapers in an FSC approach

Toujours diapers in an FSC approach

02/06/2014
"Mixed sources, controlled and FSC certified". read more
The Carrefour Quality Origin lines

The "Carrefour Quality & Origin" lines

20/02/2014
"Origin & Quality" - the core of our fresh produce offering read more
Packaging as advertising space. Cora recommends Prieten vechi

Packaging as advertising space. Cora recommends Prieten vechi

27/12/2013
"From high and fluffy doughs, cakes Cora carefully brown, dress the delicious taste of a holidays specialty. For a perfect table, we recommend the Romanian wine range Prieten vechi ("Old friend"). read more
Casino enter Romania with their private labels

Casino enter Romania with their private labels

21/01/2013
Casino, one of the most powerful French retail networks, enters on Romanian market with their private labels. Would the  simple selling of products be so important for the turnover of over 34 billion euro of the Group, or is it a strategic movement with medium and long time effects? read more
The hen with BIO eggs

The hen with BIO eggs

24/10/2012
For many retail networks the organic products are and maybe will still remain for a longtime at stage of niche. The slow rotation of the stocks, the risk of expiry of the products on the shelves, but also the price, make the retailers to avoid them whenever it is about of development of private brands. In other words the organic products do not arise to the required volumes to develop some read more
Black Forest ham, an item also protected by means of price

Black Forest ham, an item also protected by means of price

27/06/2012
Located in southwestern part of Germany, in the state of Baden-Württemberg, Black Forest area is recognized for the high quality of the ham produced here. Within the European Union, the ham produced here using the traditional recipes benefits of a protected geographical indication. Being hundreds years old and passed read more
New openings for Mega Image in Bucharest reaching thus the same number of stores as Lidl

New openings for Mega Image in Bucharest reaching thus the same number of stores as Lidl

22/06/2012
Mega Image opens today two new Shop & Go stores. Apparently it looks like ordinary news, taking into account the fact that the retailer already accustomed us with its aggressive expansion. But the two new units raise the number of Mega Image stores to 141. That means exactly the same figure reached yesterday by Lidl read more
Lucian Trofin Eisberg Our consumer is the best promotion method

Lucian Trofin, Eisberg: "Our consumer is the best promotion method"

21/06/2012
Launching of some products in limited editions on eventful occasions, is more and more frequently part of the strategy of some companies. On short terms, along with an exponential increasing of the sales, the presence of such items increases the visibility of the brand on the stores shelves and ultimately can attract new consumers. read more
Dairy products under brand Pur Natur in Mega Image stores

Dairy products under brand Pur Natur in Mega Image stores

20/06/2012
No, it is not about a new private brand, but simply about a line of Bio dairy products launched by the retailer exclusively in their stores. Not by chance, the Belgian producer behind the brand Pur Natur, is already producing for the Delhaize group the dairy products under private brand Delhaize Bio, and some items among them are also read more
Tesco to revamp ready meals range

Tesco to revamp ready meals range

28/05/2012
Tesco's short term strategy will include a focus on own-label ready meal products. In the coming months the retailer plans to invest in revamping its ready meals across all ranges, for over 1000 products. Initially, the retailer will improve about over 300 Indian, Oriental, and Tex-Mex ready meals. As part of the revamp, the meal packages will feature bold colors and images to differentiate from other read more
Cottage cheese? Nothing simpler: we import!

Cottage cheese? Nothing simpler: we import!

25/05/2012
In 2003, by getting some Phare funds, the company LaDorna was opening a small factory to produce cheese cottage type in county of Suceava (village Dorna Arini). The plan seemed the best possible. The milk was collected locally with no much transport cost and the working hands were coming from the neighboring villages, being also quite cheap. Everybody seemed happy. The farmers read more
Lidl changes the supplier of Pilos fresh milk for the third time

Lidl changes the supplier of Pilos fresh milk for the third time

10/05/2012
A few months after breaking the co-operation with Albalact and transfer of the fresh milk production under brand Pilos to Carmolact, Lidl again changes the supplier. This time their decision is a radical one since the production was moved to Poland. Surely the retailer's decision was not due to price of production since they kept in the read more
Is Romania still an attractive market for Carrefour?

Is Romania still an attractive market for Carrefour? 

25/04/2012
With results below expectations on diverse national markets and with a down rate on the French market, the Carrefour Group is trying to recover their rate under a new management. On the shoulders of the new CEO Carrefour is put an enormous pressure coming read more
Brand Price lower the price for energy drinks under a new psychological threshold

Brand Price lower the price for energy drinks under a new psychological threshold 

24/04/2012
Launched about three years ago, the brand Price remains a discreet presence on Penny Market stores shelves. Positioned, as the name itself suggests, on entry level segment, Price did not display an aggressive price strategy. There were situations when Price products were even more expensive for some categories than other read more
Special packages for Easter Holidays

Special packages for Easter Holidays

23/04/2012
The Easter holidays, like the Christmas ones, are offering to the producers as well as to the retailers the possibility to launch personalized packages for the merchandise they sell. As we are already accustomed, such actions start to become a tradition for Lidl. The strategy is simple and efficient, and is based on both the emotional effect and on the spirit of the respective holiday. If during the last read more


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