News » Promotions

I love Milka! Aggressive price or innocent mistake?

5.79 lei box of pralines I love Milka in Valentine's offer at read more

Sugar price drops below 2,00 lei/kilo

For a week, between August 5 to 11, Kaufland has developed extremely aggressive promotions on sugar, a kilo of sugar Ludus A brand costing read more

Laura candy in Metro offer Mega Wednesday

Metro Romania will propose on Wednesday read more

Promotions in Supeco store Targoviste

Three of the articles in promotion in store Supeco Targoviste covered outdoor campaign launched by retailer. First one is a package read more

Britney Spears comes to Lidl

Pop star Britney Spears is expanding its business to millions of dollars, adding, besides read more

Diamant proposes a new minimum sugar price

A leva per kilogram, VAT included. That is about 1.95 lei. Rounded, function small daily fluctuations in currency, the price is equivalent to read more

Sugar, price of the day

Penny Market opened this morning at Resita store number 150. The anniversary moment was celebrated, as read more

Hanul Boieresc reloaded!

Wrongly entered in obscurity, private label Hanul Boieresc is read more

Co-branded promo at Cora Bacau

The opening, last week, a new Cora hypermarket in Bacau, brings in front of the local consumers a new co-branded promo between an international brand a private one. During two weeks, the action propose one liter milk 3,5% fat, under Cora mainstream private label for every pack read more

Another eXtra offer for an article under KClassic brand

This week Kaufland propose another eXtra special offer for one article under KClassic private brand. The cream, entirely made in Romania has a special price. The mechanism is read more

Coca Cola: a new co-branded promo with a private label

Starting this morning Coca Cola is in a new co-branded promo together with a private label product. The action is available in all Carrefour hypermarkets and propose a promo pack with 10 croissants (600g) made by Carrefour in their own bakery and one liter Coca Cola bottle, for a special price with 10% discount.   read more

Coca Cola: fourth co-branded promo together with a private label

Coca Cola, the worldwide leader on carbonated drinks category is back with a new co-branded promo, together with a private label. This one will be for two weeks in all Real hypermarkets (part of Metro Goup), with a product under mainstream Real Quality private label. The mechanism is a very simple one: buy one special pack with read more

Black Forest ham, an item also protected by means of price

Located in southwestern part of Germany, in the state of Baden-Württemberg, Black Forest area is recognized for the high quality of the ham produced here. Within the European Union, the ham produced here using the traditional recipes benefits of a protected geographical indication. Being hundreds years old and passed read more

Penny Market launches a second brand in UHT milk category

The UHT milk category was dominated in the Penny Market stores by the private brand Laptina, brand used by the retailer when selling two items (milk UHT 1.5% fat and 3.5% respectively) produced in Hungary by the company Alfoldi Tej Kft.  The retailer decided recently to extend the category and launched a new item, under their own read more

Fine Food Finestro - Metro option for premium products

Metro added a line of premium products to Fine Food brand. The logo of the new brand, suggestively named Fine Food Finestro, is distinguished by the black background, specific to premium products, together with the brand name written with golden color. In fact, premium segment is the target of the retailer and the proof of that is read more

Lidl Asiatic week - second edition

Lidl retake the Asian Week starting Monday April 23rd. Like during the first edition, the promotional action is focused on private brand Vitasia, a brand which the retailer dedicated to products specific to Asian cooking. The promotional catalogue contains a regal of products, with more than 60 specific items but having also numerous associated articles. Together with Vitasia brand, items of the permanent read more

Kraft Foods in a first co-branded promo with Rioba brand

Starting this morning Kraft Foods launched a first co-branded promo together with a private brand. The promo action is in Metro chain with focus on Jacobs and Rioba brands. For a giant like Kraft Foods a co-branded promo is something new, considering Jacobs is a worldwide brand with sales over one billion dollar. read more

Metro is promoting Fine Food through a campaign door-to-door with Coca Cola

Launched at the beginning of March on Metro Expo 2012, the promotion campaign of their own brand Fine Food was continued by Metro with an original action on sampling "door-to-door" together with Coca Cola the worldwide leader of refreshing drinks. More than 100,000 consumers, in four large cities in the country (Bucharest, Brasov, Constanta and Galati) received home visits of the read more

Unilever - a new promotion together with a private brand product

In Carrefour network Unilever is running a cross promotion for Rama Maestro margarine together with a product under Carrefour private brand. The promotion, which takes place only in Carrefour hypermarkets, proposes a 10% discount when buying on the same bill products that are included in the promotion. The "virtual" package contains read more

Coca Cola a new co-branded promo with a private brand

Few days after last weekend promotion in Metro chain together with Fine Food private brand, Coca Cola starts a new co-branded one, same with a private brand. This time the promo is in Penny Market chain, part of Rewe Group, together with Top Apetit private brand. The same mechanism and the same private brand article: spaghetti 300g. For Penny Market chain read more