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News » New products

Three new popcorn articles under Real Quality private brand

Three new popcorn articles under Real Quality private brand

24/05/2012
Real is adding to their private brand assortment three new products in the category pop corn for microwaves, under their mainstream brand Real Quality. The items propose a new approach, for a category many times suspected to use raw materials with provenance from genetically modified organisms. In order to eliminate any read more
Gustopan, Penny Market choice of private brand for toast

Gustopan, Penny Market choice of private brand for toast

21/05/2012
Penny Market opens toast category and launches a line of four items under its new private brand, Gustopan. Made in Romania for Penny Market and Penny Market XXL stores, these four products offer consumers just as many recipes for toast, without preservatives. Packed using the so called process "without touch", in bags of 500g each, these items benefit of their own system read more
Penny Market launches a second brand in UHT milk category

Penny Market launches a second brand in UHT milk category

11/05/2012
The UHT milk category was dominated in the Penny Market stores by the private brand Laptina, brand used by the retailer when selling two items (milk UHT 1.5% fat and 3.5% respectively) produced in Hungary by the company Alfoldi Tej Kft.  The retailer decided recently to extend the category and launched a new item, under their own read more
Lidl changes the supplier of Pilos fresh milk for the third time

Lidl changes the supplier of Pilos fresh milk for the third time

10/05/2012
A few months after breaking the co-operation with Albalact and transfer of the fresh milk production under brand Pilos to Carmolact, Lidl again changes the supplier. This time their decision is a radical one since the production was moved to Poland. Surely the retailer's decision was not due to price of production since they kept in the read more
Penny Market enters the segment of sliced sausage

Penny Market enters the segment of sliced sausage

10/05/2012
Penny Market enters the segment of sliced sausage and launches under their private brand Casa Gustului neck meat peasant sliced, produced in Romania by Prodprosper Company. Penny Market launch comes a little after a similar product, also made by Prodprosper, was launched in Mega Image network, under private brand with traditional tendency Gusturi romanesti. We talk about two read more
Yogurt bifidus remains a niche product

Yogurt bifidus remains a niche product

09/05/2012
The yogurt bifidus, included in the category of probiotic yogurts, contains into its recipe bifidobacteria along with the two essential bacteria (Lactobacillus bulgaricus and Streptococus  termophilus). The quality of the finished product, determined by the number of bifidobacteria, requires the presence of at least read more
Auchan will produce the mushrooms under their own brand in the Netherlands

Auchan will produce the mushrooms under their own brand in the Netherlands

08/05/2012
The recently launched canned mushrooms under brand Auchan are of Netherland provenance. This is not at all a country of random choice. Once with entrance in the European Union, the standard of production and the custom duties lifted a barrier to canned mushrooms coming from China. Slowly, the popular brand Ma Ling once present in read more
Fine Food Finestro – Metro option for premium products

Fine Food Finestro - Metro option for premium products

03/05/2012
Metro added a line of premium products to Fine Food brand. The logo of the new brand, suggestively named Fine Food Finestro, is distinguished by the black background, specific to premium products, together with the brand name written with golden color. In fact, premium segment is the target of the retailer and the proof of that is read more
Another product under Carrefour Discount brand

Another product under Carrefour Discount brand

24/04/2012
Slowly, the assortment under Carrefour Discount brand is growing. After a first launch, with energy drinks and two more articles in pet food category, Carrefour is entering now the frozen category. The last article, launched earlier this month, Carrefour Discount read more
Brand Price lower the price for energy drinks under a new psychological threshold

Brand Price lower the price for energy drinks under a new psychological threshold 

24/04/2012
Launched about three years ago, the brand Price remains a discreet presence on Penny Market stores shelves. Positioned, as the name itself suggests, on entry level segment, Price did not display an aggressive price strategy. There were situations when Price products were even more expensive for some categories than other read more
Drink with milk, a crisis solution?

Drink with milk, a crisis solution?

23/04/2012
No, it is not about the words as the title would imply, a mixture made of alcohol and milk, it is about a cheap product, with a reduced content of milk. If we were to read the product label, this is hiding a homogenized drink, with a reduced content of proteins: 1,5% (m/m). The list of ingredients is including milk (in proportion of 51%) and read more
Cora is extending the range of energy drinks

Cora is extending the range of energy drinks

19/04/2012
Besides the two of dose energy drinks items under their brands Winny and Cora, the retailer decided to extend this range with new products, positioned on average price level. The new brand Cora items are in 250ml dose and are made in co-operation with a Hungarian producer, being labeled in the two languages, for the Cora networks read more
Metro extends the category of Sibiu Salami

Metro extends the category of Sibiu Salami

28/03/2012
The expansion of the category does not imply the introducing of new products or brands, but simply the adding of new packing for a few of the existing items. Thus the retailer is proposing a box packing for three of the best selling items in the category: read more

Rik-Rok - A line of products for children, Auchan brand

23/02/2012
Rik&Rok products are specially designed to make life easier for children with ages between 3 and 8 years, with food and non-food items adapted to their lifestyle. Developed specifically to delight children and also their parents these products are easily recognizable by special logo that contains Auchan symbol, but especially due to Rik and Rok characters. read more

A first event in Romania: the first private brand co-branded

22/02/2012
In a market where the private brands barely start to consolidate their position, a private brand co-branded project seemed a nice dream till yesterday. And yet, the unimaginable has shown itself. We can already find a first item on the shelves of Mega Image stores. It is an item of Romanian traditional cooking provenance and the retailer strategically placed it under the brand Gusturi Romanesti. read more
American week at Lidl

American week at Lidl

21/02/2012
Lidl launches Monday, February 27, in its entire network, a new thematic action based on international cuisine. The action dedicated to Asian cuisine is now followed by the one dedicated to specific products of American cuisine. Like in the Asian week the core of the campaign will be a main brand, along with several other secondary brands, whose products may be associated with read more

Food flavors under Delhaize brand

07/02/2012
The category of food flavors is seldom taken into consideration by retailers in developing private brands. In this case there is no fidelity of customers for a particular brand and neither a market leader with a majority share. The low level of innovation behind the products made ​​them accessible also for small producers who included these in their assortment. Retailers being reluctant is read more
KClassic Orange nectar 2l

KClassic Orange nectar 2l

15/12/2011
KClassic Orange nectar has a fruit content of minimum 50% and is obtained from concentrate orange juice. On the product packaging we find Kaufland guarantee for products under brand KClassic: "Satisfaction guaranteed - KClassic is quality - guaranteed. Therefore, if you are not satisfied, refund your money. " The product is sold in Tetra Pak of 2l. read more
Products made from paper under Delhaize Eco brand

Products made from paper under Delhaize Eco brand

13/12/2011
Mega Image under Delhaize Eco private brand sells a wide range of paper products; some of them are unique on the Romanian market. Euro Ecolabel applied on the product certifies the ecological standards for its manufacture: without polluting the atmosphere and water, with an acceptable level of greenhouse gases emissions and of electricity consumption. Delhaize Eco Toilet paper is a product read more

Frozen products, a new opportunity for traditional brands

08/12/2011
Traditional products category is an opportunity for retail chains. Either by taking over some recipes for traditional products or by developing their own lines, retailers fully used opportunities created by the market. 2010 was a banner year that culminated with the launch of three traditional products lines by the same number of retail chains. Items were among the most diverse read more


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