News » Advertising Campaigns
13/12/2013
Kaufland is comming back with its
KClassic private label in outdoor price campaign, under the logo „Prices small,
small!". A message focused on
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17/04/2012
Launched at the beginning of
March on Metro Expo 2012, the promotion campaign of their own brand Fine Food was continued by Metro with an
original action on sampling "door-to-door" together with Coca Cola the worldwide
leader of refreshing drinks. More than 100,000 consumers, in four large cities
in the country (Bucharest, Brasov, Constanta and Galati) received home visits of
the
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20/02/2012
Cora
launches an image advertising campaign, centered on a product under its entry
level brand Winny, just few days
after a similar action was initiated by
Carrefour. If those at Carrefour have chosen pressed cheese under No1 brand for their promotion, Cora
campaign proposes a price offer for bacon, but designed only to holders of a
loyalty card.
Both
retailers have focused
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11/10/2011
Gusturi
Romanesti, the private brand for traditional products, own by Mega Image, is on
outdoor campaign, with the main message based on quality, authenticity and Romanian
origins of products.
"Cucumbers
with cucumbers taste", "Traditional Romanian pastrami", "Tomatoes with tomatoes
taste" or "Yoghurt from Marginimea Sibiului area" are four outdoor messages
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05/10/2011
Interex (Romanian
branch of French retailer Intermarche ) support his own brand Top Budget with
an outdoor campaign. The message: "Top Budget - The Best; The Cheapest"shows
some price and product examples
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19/09/2011
Using slogan
"the smallest Clever prices are to be
found only at Billa", the campaign consists of a TV spot but also of an outdoor
component.
The 25
seconds spot is broadcasted on major TV channels and its final part consists in
a short promo for different Clever
products at a promotional price.
Simultaneously,
in parking areas of Billa stores,
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